breakfast + brunch/ recipes

Guacamole Breakfast Bowl

Guacamole Breakfast Bowl | Well and Full | #healthy #vegan #recipe

Earlier today I was reading a post by a food blog, Sarah’s Cucina Bella, about how food blogging has changed in the last ten years. And while I have only been blogging for two (almost three) years, I have some thoughts on what she wrote. This might be an oversimplification of the post, but Sarah essentially comments on the fact that blogging is, by and large, more of a business now (for many bloggers), and some of the authenticity and passion of blogging has been lost in the face of sponsored posts, social media hacks, and obligated engagement.

I don’t really know much about what the food blogging scene was like ten years ago, but it’s not a secret that many bloggers write sponsored posts. I’ve done sponsored posts, and will continue to do them – but only with brands that I vouch for and personally like. In fact, a few days ago I had to turn down an offer from a brand because they weren’t the right fit for Well and Full. However, the vast majority of recipes here are not sponsored, and I create them because I love food and I love writing about food. But if a blogger did do a lot of sponsored posts, I wouldn’t begrudge them. Everyone has to make their own decisions about what is best for them and their blog. And ultimately, sponsored posts do NOT = inauthentic. It may be so in some cases, but in my experience that is the exception, not the rule.

For me, Well and Full is 90% passion and 10% business. I LOVE cooking, I love photographing, I love writing, I love connecting. Of course there is a strategic side to blogging – you want to connect with people who want to see your recipes! But even if zero people read my blog, I would keep doing it because I love it so much. In fact, recently I was interviewed by a local media company in my state, WeHartford, and I said the exact same thing: “But ultimately, I put my heart and soul into everything I cook and write for Well and Full, and that’s what keeps me going!”


Blogging friends, what do you think about the state of blogging? Do you do it as a passion project or as a business, or both?

And readers, what do you think about food blogs? What do you look for in an authentic blog?

Guacamole Breakfast Bowl | Well and Full | #healthy #vegan #recipe

Guacamole Breakfast Bowl

This guacamole breakfast bowl has it all - spiced potatoes, sautéed peppers, and yummy greens. Made with whole foods, plant-based ingredients!

Prep Time 20 minutes
Cook Time 40 minutes
Total Time 1 hour
Servings 2

Ingredients

Spiced Roasted Potatoes

  • 3 Cups Chopped Potatoes any kind will do
  • Drizzle Avocado Oil or other neutral oil
  • 1/2 Tsp Salt
  • 1/2 Tsp Paprika
  • 1/2 Tsp Garlic Powder
  • 1/4 Tsp Onion Powder
  • 1/2 Tsp Dried Parsley

Sautéed Peppers

  • 2 Cups Chopped Bell or Sweet Peppers
  • Drizzle Avocado Oil for sauté
  • Pinch Salt + Pepper to taste

The Rest of the Bowl

  • Your Favorite Guacamole
  • Mixed Greens
  • Fresh Black Pepper and Chili Flakes to taste
  • Sprouts or Microgreens optional

Instructions

Spiced Roasted Potatoes

  1. Preheat your oven to 425 degrees F.

  2. Prep your potatoes - chop them into 1/2 inch sized chunks. In a bowl, mix the potatoes, enough avocado oil to lightly coat, and salt and spices. Mix until potatoes are evenly covered.

  3. Roast potatoes in the oven for 30-40 minutes, or until desired doneness is achieved. 

Sautéed Peppers

  1. Prep your peppers - chop bell or sweet baby peppers into small-ish pieces. 

  2. Bring a little avocado oil (or any other neutral oil) to medium-high heat in a pan. Add in peppers once oil is hot, and sauté until peppers are lightly charred.

  3. When done, toss peppers with a little salt and pepper.

The Rest of the Bowl

  1. Assemble your bowls - on a bed of mixed greens, add a scoop or two of your favorite guacamole, and the peppers and potatoes. Top everything with a crack of fresh black pepper and chili flakes, and sprouts (if you like). 

  2. Enjoy!

Recipe Notes

This recipe would also be delicious served with a chickpea scramble!

Guacamole Breakfast Bowl | Well and Full | #healthy #vegan #recipe

P.S.

If you make this recipe, be sure to tag me on Instagram @wellandfull and #wellandfull! I love seeing your takes on my recipes :) Enjoy!

8 Comments

  • Reply
    puja
    January 2, 2018 at 8:06 am

    So colorful and lovely breakfast recipe Sarah.. Wish you a very happy new year. :)

    • Reply
      Sarah
      January 2, 2018 at 8:49 pm

      Thank you Puja! I hope you have a wonderful New Year as well :)

  • Reply
    Welp.
    January 3, 2018 at 11:00 am

    I’m going to likely be the pariah here, but I tend to agree to some point that blogging has become less sincere. Back when she was talking about, a lot of blogging was done with almost a diary mindset. Now, it seems as though most blogs are just trying to sell you something. Everybody’s a coach now, everybody’s a nutritional biologist, everybody’s a blerdebler – it goes on. I understand that many people use it as a source of income, either primary or passive, and I’m fine with that. I tend to shy away from blogs, though, where they only seem to be grabbing at your pocket book instead of creating quality content.

    • Reply
      Sarah
      January 3, 2018 at 12:03 pm

      I definitely hear you… Actually I was recently thinking of this blogger I know who hardly does ANY non-sponsored content anymore. It seems like every instagram post is an advertisement for something, and it does get kind of old. I don’t know. But on the other hand, I think Tieghan of Half Baked Harvest does a really good job – she does some occasional sponsored content, but her posts talk about her family and life, her recipes are always high-quality, and she seems to really care about her readers. I love seeing that. So I think a balance definitely can be achieved!

  • Reply
    Meg | Meg is Well
    January 3, 2018 at 6:20 pm

    Those spice roasted potatoes are making me extremely hungry and I love that shot! And thanks for sharing your thoughts. I think balance is the key but ultimately I don’t begrudge anyone they’re choices. There are so many blogs out there that I think you can choose who you are going to follow and engage with. There are definitely some bloggers who have that special voice and touch where they can do a lot of sponsored posts and if feels completely authentic and natural.

    • Reply
      Sarah
      January 3, 2018 at 10:09 pm

      I agree with you, Meg!! I think there is definitely a balance to achieve between almost all sponsored content vs. organic content, but I feel like more of the bloggers I know/engage with strike that balance. For example, most of the brands I work with are brands I ALREADY use in my cooking. One of my favorite brands to work with, One Degree Organics, makes this flour that I used in my kitchen even before we worked together. And like I said in my post, sponsored does NOT always = inauthentic. Sometimes you’re just super psyched to talk about a brand that you love! I know I am :)

  • Reply
    Eva
    February 27, 2018 at 11:10 am

    Omg this really sounds like heaven! Especially with those roasted potatoes as an added touch, I’d never think of that! Perfect for a busy weekend as a heavy brunch :)

    • Reply
      Sarah
      February 27, 2018 at 11:37 am

      Thank you Eva!! I always love roasted potatoes for any meal :)

    Leave a Reply